Is the 2024 Lexus RX 350 Just a Luxury Version of the Toyota Highlander?

The 2024 Lexus RX 350 and the Toyota Highlander share similarities, but they cater to different markets. Let’s compare them:

The Lexus RX 350 is a premium marque, offering various trims and hybrid options.

The Toyota Highlander is a mass-market brand, with a lower starting price.

The RX 350 starts at $49,950 (FWD) and $51,550 (AWD), while the Highlander begins at $39,270.

The Highlander has more seating capacity (7-8 seats) and greater cargo space (84.3 ft³).

The RX 350 offers 5 seats and less cargo capacity (46.2 ft³).

Market Positioning: Positioned above the Highlander, the Grand Highlander aims to attract buyers who desire a blend of practicality and sophistication.