Is the 2024 Lexus RX 350 Just a Luxury Version of the Toyota Highlander?

The Lexus RX 350 is a premium marque, offering various trims and hybrid options.

The Toyota Highlander is a mass-market brand, with a lower starting price.

The RX 350 starts at $49,950 (FWD) and $51,550 (AWD), while the Highlander begins at $39,270.

The Highlander has more seating capacity (7-8 seats) and greater cargo space (84.3 ft³).

The RX 350 offers 5 seats and less cargo capacity (46.2 ft³).

The RX 350’s base 2.4-liter turbocharged engine delivers 275 horsepower, while the Highlander’s tops out at 265 horsepower.

Market Positioning: Positioned above the Highlander, the Grand Highlander aims to attract buyers who desire a blend of practicality and sophistication.