2024 Toyota Grand Highlander Surges to Bestseller Status

Sales Performance:In its first month, Toyota sold 159 Grand Highlanders.

By the second month, sales surged to 5,377 units, placing it behind the Chevy Tahoe and GMC Yukon.

In the fourth month, it sold an impressive 10,177 units.

Overall, Toyota has sold 23,284 Grand Highlander SUVs in just five months.

Segment and Pricing:The Grand Highlander sits in a less crowded segment of large SUVs.

Starting at $43,070 for the base model, it offers affordability and space.

Market Positioning: Positioned above the Highlander, the Grand Highlander aims to attract buyers who desire a blend of practicality and sophistication.