2024 Toyota Grand Highlander: Can You Trust the Starting Price?

The base model, the Grand Highlander XLE, is advertised with a base MSRP of $43,070. But is this price misleading? Let’s break it down:

Generous Standard Features: The XLE trim includes features like 18-inch silver-painted alloy wheels, deep-tinted rear privacy glass,

auto on/off LED headlights, heated side mirrors, Toyota Smart Key, tri-zone automatic climate controls, and a 12.3-inch color touchscreen.

It also offers wireless connectivity, Toyota Connected Services, and Toyota Safety Sense 3.0.

Options and Trims: The XLE trim provides a pretty good value with features not often found in base models.

If you’re looking for more, consider the Limited trim. For a bit more,

Market Positioning: Positioned above the Highlander, the Grand Highlander aims to attract buyers who desire a blend of practicality and sophistication.